PPC Campaign Audit
Do you have a conflict of interest with your current ?
If you are paying your current agency on a percentage of spend model, there is a chance that they are spending more money than necessary in order to ramp up fees.
Campaign Audit Key Factors:
- Keyword Analysis
- Ad Text Analysis & Creation
- Landing Page Review & Analytics
- Account Structure Review
Keyword Analysis
Targeting keywords which are too generic, too few keywords, too many keywords or simply the wrong keywords can have a devastating effect on your conversion rate and in turn your return on investment (ROI). We will make changes or recommendations where opportunities have been missed or mistakes have been made after analysing the following key metrics: Traffic Volume, Click Through Rates (CTR), Bounce Rates, Cost Per Click (CPC), Bid Amount, Impression Share, Average Position, Return On Investment (ROI).
Ad Text Analysis
Creating imaginative professional ads will have a dramatic effect on your click through rates and ultimately your cost per click. Ad variations will be rotated and poorly performing ads replaced. Over time you will be left with the best possible ad variations. Using dynamic keyword insertion and clear calls to action are just a couple of the techniques which we can use to get your PPC Ads performing for you.
Landing Page Analysis
It is important that visitors are directed to the page which best solves the search query which was being entered. Once a visitor reaches your site it is imperative that they are guided smoothly to the information which they desire and that clear calls to action encourage conversions.
Analytics Analysis
Account Structure
Having a correctly structured account will enable you to monitor ad group performance more effectively and take action more quickly when the time comes to adjust budgets or alter ad serving. Correct grouping of keywords produces more targeted campaigns and can benefit corresponding quality scores improving CPC and ROI.
A Shouting Loud PPC Campaign Audit will help you:
- Decrease CPC (Cost Per Click)
- Increase ROI (Return On Investment)
- Increase Overall Conversions
- Set Cost Per Acquisition Targets
- Set Key Success Metrics
- Weed Out Poorly Performing Keywords
- Prioritise Profitable Keywords
For a Pay Per Click Audit tailored to your needs please complete a form.
Got a Project?
Large or small we have the skills & passion to make your project a success. We would love to hear from you, get in touch now for a free consultation.... Detailed Enquiry
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