Multi Variate Testing

Once you have been to all the effort of optimising your site for the search engines and delivering visitors to it; it is crucial that you then ensure that you convert as many of those visitors into conversions as possible.

Be it large or small every component of a page has an effect on the conversion rate. From the headings used, the calls to action and the main images. Though those differences in conversion rates may be very small on their own – perhaps less than one percent the cumulative effect of using the correct combination of components can have a difference of around 30% when comparing the most effective against the least effective.

The trick is to take the guess work out of this decision through MultiVariate testing.
Multi-variate testing is the process by which numerous components of a web page are varied and tested against each other to determine which is the best combinat
ion of components.
 
People have been using split testing for some time and still do for simple tests. The problem with Split Testing is that if you are testing a variety of components in a single test, even if you successfully asses which version of the page is the most effective. It is impossible to be able to asses which of the components it was which caused the increase in effectivenes.
 

 

Even with only 3 components and have 3 varieties of each. Then you need to have 27 page variations to determine a conclusive result on each component variable.

This is what multivariate testing does. It tests every combination of components to determine the most effective. 
 

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